Tommee Tippee: The Truth Is, 2

Leading global baby and parenting brand, Tommee Tippee, has announced the launch of its latest campaign, ‘The Truth Is’, which aims to make the toxic online world a better place for parents – whatever their truth. Following the success of its award-winning campaign, The Boob Life, Tommee Tippee briefed unified brand comms agency, Manifest, on creating a second global campaign to take the next step towards positively changing how the world speaks to parents. Launching this month, ‘The Truth Is’ hopes to address a common problem: that no one is telling the truth when it comes to parenting. How? By shifting the online culture of criticism to one of honesty and compassion. The campaign features a series of honest, assuring and inspirational films capturing real parent stories, and blending it with theatrical surrealism to express the complex, emotional experience of parenting. The films form part of a wider, participatory social content and influencer campaign, #TheTruthIs, which is supported by digital banner ads and social media content, which celebrates differences and encourages parents to share infinite truths.