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Mitre: Master Tactician
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The Premier League can step aside. Sunday league is where it's at, where top class managers are born, where a pre match huddle can change the course of history. Luke Brookner captures the essence of Sunday league football and puts a comedic spin on proceedings in these new hilarious spots for Mitre. A 'Master Tactician' shows the inner workings of a Sunday league manager at work, implementing his new ideas and philosophies of the beautiful game onto his players.
Agency: Ten Toes Or in this case absolutely causing confusion and borderline disgust, until the simple 4,4,2 comes to the rescue. ‘Pre Match Huddle’ is a chance for the team to gather themselves together for one last team talk before the storm, a chance for words of encouragement, inspiration and glory, like Spartans marching to war. The captain of the team screams words of encouragement like a general giving out orders and a pre match huddle can make or break a team's spirit, it can help set the tempo of the game. Luke not only directed the spots but also wrote the scripts, putting his own unique direction to not only the visuals but the words, which come together perfectly to tell wonderfully charming spots.
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