Brew City: #WeWantGary

Brew City, the ultimate beer snack for bevvies with mates, has kicked off the national leg of its latest campaign, via The Wild, UK, which sees the "Beermunch" brand try to poach one of the most famous faces in the snacking world to become its new Brand Ambassador. Using targeted disruptive tactics, the campaign opens with a flood of unapologetic slogans aimed at zoning in on "that Gary" from Leicester, famous for his relationship with the UK's leading crisp brand and his footballing skills in the 70s, 80s and 90s. From today, Brew City's new multi-channel campaign, will see tongue-in-cheek slogans such as ‘Stop flogging crisps Gary, back a proper snack’, ‘There’s a new snack in town Gary’ and ‘#wewantGary’ appear nationally across OOH advertising, supplemented with a host of complimentary social activity. Following a successful initial stint in Leicester, which saw localised OOH, print, display, audio and a geo-targeted social activity roll-out to drive intrigue and generate momentum in that Gary’s hometown, the brand has now begun its national rollout designed to court the much-loved footballing star. Roadside, rail 48 and 6’s will shoot up across the country alongside banners, guerrilla style fly posters, radio spots and a digital social campaign, which will also see the brand release a tongue-in-cheek recruitment style film aimed at “that Gary”.