Subaru: April Fuels Day

April Fool's Day usually sees agencies compete for the best gotcha moment. But Subaru drivers are pretty straight-shooters. So rather than trick them with a hoax or a gag, we wanted to give them a genuine offer to fuel their next adventure. Targeted with online, social, and press, they were invited to be the first to visit an authorised dealership to receive a full tank of fuel on the morning of April Fool's Day.
Agency: Dentsu Aotearoa
The first winner saw the ad as they came off night shift, the second saw it on Instagram, and competition was strong for the rest with several people arriving within minutes of each other. One keen Subaru owner even ran to their local dealership to claim the prize.

Perhaps they’d lost their keys.