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Lacoste / Théo Curin: The First-Ever Collection Conceived by a Handisport Athlete
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Great athletes have become more than role models, they are true icons who inspire the younger generation. Some have even seen their name become a logo, a brand. But they all have one thing in common: they are all able-bodied athletes. No disabled athlete has ever had this privilege before. Recognizing this, Lacoste and its agency BETC decided to turn the tide.
Brand Managers: Catherine Spindler, Nicolas Rakocevic, Louise Trotter, Stephanie Derrey |
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