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Outdoor
Jeep: I Discovered What Only Jeep Means
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For the Jeep 4x4 day on April 4th, Togetherwith and Stellantis launched Jeep Translate, a campaign that focused on the brand spirits, through what it means. Under the claim 'I discovered what only Jeep means', the initiative can be seen on public roads and digitally, where people who scan a QR code, will be redirected to a translator's page. In this way, it is revealed that when translating Jeep into Spanish it means 'off-road', even for the Royal Spanish Academy.
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