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New Zealand Police Recruitment: Got the Skills? Fitness


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The New Zealand Police needed to recruit young, fit women who wouldn’t be intimidated by the fitness entry test. To target young netball players, the New Zealand police used a high-action sports photography style to cut through, letting netball players know their skills on court, easily translate into a career with the police.
Credits Other credits

Junior Designer: India Blood

Head of Studio: Simon Pengelly

Senior FInished Artist: Helen North

Head of Connections Planning, Media: Philippa Allnutt

Senior Digital Account Manager, Media: Becky Odams

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