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What3Words: My Parcels
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what3words is launching its latest campaign via Neverland Creative, to show how its location technology can help make life simpler by getting things to exactly the right place. Launching with a comedic TV spot, directed by Tom Speers and produced by Smuggler, we see the familiar scenario of parcels being delivered to the wrong address due to inaccuracies in addressing. The launch film premieres tomorrow (8th April) at 8:45 on ITV, with the wider campaign running across radio, digital and through direct mail.
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