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Well.ca: Let Wellness In
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Everything's coming up tulips (and other greenery) in an evocative new advertising campaign for health and wellness e-commerce retailer Well.ca created by Toronto agency Hard Work Club. "Let Wellness In" represents the company's first brand-focused marketing as it looks to strengthen its position in the fast-growing health and wellness category. The 30-second spot opens on an expectant mother bringing home an order from Well.ca before showing life - both human and natural - flourishing within its walls. As the dialogue-free spot continues, we see life unfolding and thriving amid a riot of colourful flowers and greenery covering the walls and floors.
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