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Everything's coming up tulips (and other greenery) in an evocative new advertising campaign for health and wellness e-commerce retailer Well.ca created by Toronto agency Hard Work Club. "Let Wellness In" represents the company's first brand-focused marketing as it looks to strengthen its position in the fast-growing health and wellness category. The 30-second spot opens on an expectant mother bringing home an order from Well.ca before showing life - both human and natural - flourishing within its walls. As the dialogue-free spot continues, we see life unfolding and thriving amid a riot of colourful flowers and greenery covering the walls and floors.

Category Online services
Client Well.ca
Agency Hard Work Club, Toronto
Production Circle Productions
Country Canada
Uploaded 8 April, 2022

Credits

Director
Shaunoh
Creative Director
Christian Buer
Creative Director/ writer
Meghan Kraemer
Creative Director/ art director
Barbato Martiniello
Creative Director/ writer
Gabrielle Makarewicz
Producer
John Scarth
Agency Producer
Lindsay Hann
Executive Producer
karen tameanko
DoP
Shaunoh

Other credits

Client

CMO, McKesson Canada: Erin Young

VP Marketing, Well.ca: Stephanie Barrington

Director of Acquisition, Well.ca: Ken Fobert

General Manager, Well.ca: Nicole Flynn

Senior Marketing Manager, Well.ca: Kathy Ribeiro

Agency

Partner/Creative Director, Design: Christian Buer

Partner/Creative Director, Writer: Meghan Kraemer

Designer: Dameon Neath

Partner/Growth + Operations: Cameron Stark

Production

Editorial: Outsider Editorial

Editor: Michael Barker

Assistant Editor: Nathan Olszewicki

Executive Producer: Kristina Anzlinger

Producer: Kayan Choi

Post Production: Studio Feather

Colour: Ana Escorse

Colour Assist: Janella Cabus

VFX/Creative Director: Julian van Mil

CG: Julian van Mil, Luke Bellissimo, Karol Kisiel

Compositing: Julian van Mil, Luke Bellissimo, Matthew Dochstader

VFX Assist: Dequiera Atherton

Executive Producer: Sara Windrim

Audio House: OSO

Creative Director: Daenen Bramberger

Sound Design: Dylan Groff and Omid Geadizadeh

Executive Producer: Hannah Graham

Media Agency: Media Experts

Well.ca: Let Wellness In

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