Böen: Böen Hydration Packs

Joe Wagner, fifth-generation winemaker and owner of Böen Wines launches the innovative Böen Ask Joe Virtual Wine Assistant. Wagner unveils the cloud-based virtual assistance program that puts the Böen winemaker right in consumers’ pockets to answer all of their questions or lead them through a one-on-one wine tasting, just by scanning the QR code located on all 2020 Böen Wines. This innovative platform connects wine lovers from around the world, giving them more wine knowledge, or aiding in their everyday enjoyment of wine. The Ask Joe Virtual Wine Assistant aims to bring consumers closer to the wine in their glass by tapping into Joe’s knowledge, humor, and experience. Ask Joe creates a two-way dialogue between the winemaker and the wine lover. Tapping into the platform is as easy as scanning the QR code located on the bottleneck of all Böen 2020 vintage bottles or in your favorite retailer and wine shop and simply start talking to Virtual Joe. If you don’t have a bottle of Böen in front of you, the program can also be accessed by going to AskJoeWagner.com. Camp + King (C+K), the award-winning creative agency, designed the campaign to begin with a film launching Böen Terroir Gum, a fictional product, on April Fool’s Day as a misdirect. The second campaign film built on the innovation fail of terroir-infused gum to herald the actual product, Böen Ask Joe Virtual Wine Assistant. Honest and simple, with a hint of deadpan humour, the film introduces wine enthusiasts to Joe Wagner amidst the vines of his family’s vineyard as he introduces the truly innovative Ask Joe Virtual Wine Assistant. The campaign films are a production of Camp + King’s in-house production entity the Content Lab, fully produced from concept through production, post, and finishing.