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Levi's: Fresh
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Levi's captures the nostalgia of 1970's summers with new campaign, 'Fresh' by Stink Rising director Netti Hurley. Inspired by the original Levi's 1970's Fresh Produce collection, the range showcases a new line of sustainably dyed clothing and accessories in vibrant colourways, designed for both men and women. The mini film series of 15 second vignettes feature people of all ages enjoying life in their Levi’s; capturing everyday moments full of energy, vitality, and freshness. The films authentically convey the fun and easy-going nature of the famous brand. Encompassing style, comfort and sustainability, the campaign highlights that every moment can be a fresh moment, with individuals showcasing the numerous ways to wear the collection; Levi’s ‘Fresh’ allows you to choose your own story. Filmed in Los Angeles, the bright sunshine paired with vibrant colourways and 70’s aesthetic expertly conveys the 70’s style inspiration behind the collection. With accompanying music played via a cassette tape, Hurley’s attention to detail has helped to achieve the feeling of a 1970s summer.
Global Style Director: Kaede Matsumoto, Michael Giordano Related |
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