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Creative studio Nice Shoes has provided the colour grade for AT&T's comedic new campaign, which celebrates 2022's Masters Tournament with a host of famous faces - all lamenting … read moretheir lack of golfing ability. The 'Push What's Possible' campaign from BBDO promotes AT&T's impressive network benefits in a variety of sporting situations, which sees the likes of Nick Jonas get distracted by spam callers and Charles Barkley enlisting the help of David Robinson to improve his skills. Viewers also witness Jordan Spieth take advantage of Colin Jost and Ralph Macchio’s enthusiasm to learn, and Maria Fassi call on golfing legends Nancy Lopez and Ben Crenshaw to help Eva Longoria. Nice Shoes Colourist Chris Ryan was tasked with establishing a unified look across the campaign’s multiple spots, working with three disparate - and visually distinct - locations. These ranged from the high-tech interiors of Jordan and David’s houses and the muted tones of the classroom to the bright, lush golf courses, requiring colour palettes to be skilfully balanced to craft a coherent aesthetic through the five narratives. It wasn’t just the celebrities that faced challenges on the golf course, as Chris had to adapt his grade to reflect the ever-changing weather conditions on the shoot. With skies constantly shifting from cloudy to sunny, he ensured the colour grade matched in each cut - a common issue that arises when working with footage shot outside. With the films moving between mother nature and stylish living spaces, Chris also had to ensure all spots worked in harmony across the many exterior to interior scenes.
read less...Social Creatives: Matthew Low & Kristin Clark
EVP/ECD: Julie Collins
VP/Group EP: Chance Bassett
MD/EP: Greg Jones
HOP: Sabrina Mossberg
EDITORIAL
Edit House: Cosmo Street
EP: Maura Woodward
HOP: Anne Lai, Luiza Naritomi
Senior Producer: Amanda Slamin
Editors: Tessa Davis & Justin Trovato
Social Editor: Josh Berger
Assistants: Alexandra Jimenez & George Irizarry
COLOUR:
Colour Grading: Nice Shoes
Colorist: Chris Ryan
Producers: Paul DeKams, Andrew Pandolfino
Executive Producer: Jason Farber
Color Assistants: Matthew Annitto, Tom Tomlinson, Glenn Weidlich
MIX
Audio Post: Heard City
Managing Partner: Gloria Pitagorsky
Sound Designer: Mike Vitacco
Mixer/s: Phil Loeb, Mike Vitacco
Executive Producers: Jackie James & Sasha Awn
Senior Producer: Liana Rosenberg
Producer: Nick Duvarney
Assistant Producer: Dylan Stetson
Assistant Mixers: Ronnie Stapleton, Seth Brogdon, Virginia Wright, Zoltan Monori, Chenoa Tarin
FINISH/VFX
Finish/VFX: The Mill
Creative Director/VFX Supervisor: Chris Bernier
Senior Executive Producer: Camila De Biaggi
VFX Producer: Tierney Farrell
Senior VFX Producer: Ed Rilli
Concept Artist: Roger Hom
2D Leads: Tom McCullough and Asaf Yeger
Compositors: David Piombino, Dylan Nett, Mike Roy, Michael Glen, Navid Bagherzadeh, Richard Aponte, Russell Mack, Scott Winston
Animation: Goran Ognjanovic, Rob Somers
3D Modeling: Jemmy Molero, Tarun Nishad
Lighting: Mirelle Underwood
Motion Design: Paolo Garcia
3D Rigging: Sebastian Garcia
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