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Ambient
Polish Red Cross: First Aid for Humanity - Short
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In 2022, the news cycle is a stark daily reminder that not every life is valued the same. Bank BNP Paribas, the Red Cross, and VMLY&R Poland saw a unique moment in time to inspire the world to change. They created First Aid for Humanity, a first aid training course aiming to teach participants, and beyond, that every life is worth saving. They used dummies that look like real people who often face biases and discrimination in the Polish society: Grzegorz, a homeless man; Khedi, a Muslim refugee, and Krzysztof "Leon", a genderqueer activist. During the course, 24 people learned life-saving skills with the unusual dummies which caused fear, anxiety and curiosity. Participants had to see past differences and confront their prejudices to learn to save a life. At the end of the course, the participants had the opportunity to meet with the people who inspired the dummies and hear their stories; ultimately starting to close the empathy gap.
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