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Audika: Love Your Ears
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In its new spot, Audika, the world's leading hearing care company, asks us: "What sound will you never forget?" The question is the prompt for new land director Caroline Koning (supported by magnificent work from sound designer Jakob Standgaard) to steer viewers through a canvas of life's most memorable sounds.before showing just how isolating it can be when those sounds fall away. As the tagline has it, if vision places the world in front of us, hearing places us in its centre.
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