Veuve Clicquot: Good Day Sunshine

The storied champagne House celebrates its 250th anniversary with a joyful ode to the sun, reinterpreting the iconic song, "Good Day Sunshine", in a new international brand campaign. Veuve Clicquot, the iconic champagne House, has long been a symbol of profound optimism, boldness, and steadfast resilience. To commemorate 250 years of excellence, Veuve Clicquot will unveil an international brand campaign titled, "Good Day Sunshine", highlighting the House's solaire culture, which expresses one of Madame Clicquot's convictions that each new day opens new paths to build a brighter future. The campaign was conceived by ad agency BETC Etoile Rouge who brought its expertise of elevating premium brands with passion and optimism. The campaign will be released globally on April 11, 2022, asserting the solaire nature of Veuve Clicquot, of which yellow – the color of the rising sun that has been included on its labels since 1877 – is the first embodiment. Optimism captured in a film, the iconic song, “Good Day Sunshine”, has been exclusively reinterpreted by globally recognized singer Charlotte Cardin and is at the forefront of Veuve Clicquot’s newly unveiled campaign. To illustrate its message, the House has called upon film director Jan Gleie and renowned photographer Tyler Mitchell, who cast a sensitive and spontaneous gaze on Veuve Clicquot, and life in general. “Good Day Sunshine” explores a universal attraction to the sun through the eyes of a young man, discovering yellow objects which, just as Veuve Clicquot’s recognizable label, are a symbol of the new day and all its possibilities.