PLUM: Metro

In an eye-catching new print, outdoor and digital campaign, Sid Lee Paris and interior design brand PLUM are unveiling a series of cleverly composed visuals that highlight the brand’s inspirational universe. Designed to grow recognition, PLUM’s first brand campaign speaks to a new generation of homeowners and renters who want to go beyond pre-fab. The DIY generation, always WIP, wants to design, create, and imagine. PLUM’s collection of façades and accessories that complement IKEA’s modular furniture, and its vibrant line of wall paint, give spaces a new dimension and personality. More than a brand, PLUM aims to be a partner, a constant source of inspiration for those who want to express their creativity. Founded in 2020 by sisters Amandine and Marion, PLUM began with a mission to, first and foremost, inspire. The founders shared a passion for unique design and, above all, passing along to others the key to creating their own extraordinary space. PLUM’s collection offers myriad possibilities for transforming kitchens, walk-in closets, bedrooms, bathrooms and more, while the website offers even more tools for innovation. In its first brand campaign, Sid Lee Paris created a collection of visuals that plays off the brand’s possibilities and demonstrates PLUM’s ability to open a world of imagination. Colorful compositions highlight the different ways PLUM can serve as not only a starting point for a whole new creative path, but a companion for those who never want to stop exploring. The campaign also includes a digital film reinforcing the visuals’ aestheticism, by playing off the brand’s name. By turning the brand’s letters, P-L-U-M, into an acronym - project, list, unique, material - Sid Lee Paris illustrates everything PLUM represents.