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Top 6: April 27th 2022
VIS - The Road Safety Collection is an 8-piece couture fashion line and ready-to-wear bandana range that’s designed to raise the profile of the pet road safety issue, and also make … read morepets physically more visible at night around roads.
A collaboration between leading pet insurance provider, Southern Cross Pet Insurance, and Matthew Adams Dolan who’s known for his work with Rihanna, Gigi Hadid and Lady Gaga, VIS is high fashion in daylight, hi vis in car headlights.
The outdoor campaign is unique for an Insurance company. No shouty offers. No overly horror story imagery. Barely even a logo. The goal of these pieces was to turn up like a famous fashion brand and turn heads. Once we had them hooked and on our site, which saw a 94% increase in traffic, they could get their hands on VIS, or simply discover more ways to keep their pets safe around roads.
read less...Art & Directing Collective: The Glue Society
Fashion Designer - Matthew Adams Dolan
Music: Beatworms – Cam Ballantyne
Chief Executive Officer: Catherine Harris
Group Business Director: Simon Mills
Account Director: Zak Murtagh
Client: Bridgette Muir - Head of Product & Marketing
Client: Kristen Gernandt - Marketing Manager
Media Agency: MBM NZ
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