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According to different studies, at least 1.2 million litres of beer are wasted every year as they get trapped on facial hair, with about 0.56 millilitres getting stuck in the beard … read moreper sip. To tackle the issue and save the beer, Pilsen Extra, the AB InBev beer of “pure malt with the perfect level of creaminess”, has created a new moustache style which made the front page of magazines in LATAM. The beer brewer, along with creative studio Grey Argentina, teamed up with the finest barbers to fashion a special facial hairstyle that leaves clear a very specific area of the upper lip where beer drops tend to accumulate. The campaign kicked off with the best-known anchor and TV presenter, Rubén Rodriguez appearing on air with his nation-famous moustache strangely trimmed, raising all kinds of comments and rumours that ended up on the front page of national newspapers. A couple of days later, the country finally discovered the truth about Rodriguez´s special style and his personal commitment to the against-beer waste crusade held by Pilsen Extra. At this point, all were invited to join the cause and go to the coolest barbershops in town to get the Pilsen Moustache for free. Furthermore, they could head to any of the pubs in town with their newly styled moustache to ask for their complimentary Pilsen Extra to be enjoyed without wasting any drop.
read less...Client: Bruno Yuli, Marketing Director
Agency
CEO: Denise Orman
President: Diego Medvedocky
Head of Art: Diego Urbano
VP Client Services: Agustín Castellanos
Group Business Director: Valeria Cerda
Business Leader: Romina Dono
Head of Strategy: Romina Perrone
Agency Head of Production: Pablo Molina
Production
CEO: Gustavo Vera Hernaez
International Executive Producer: José Luis Cabruja.
Executive Producer: Lara Pombo.
Head of Production: Noelia Romero.
Assistant Director: Bruno Rubiani.
Cinematographer: Diego De Garay / Nicolás Nagy.
Art Director: Liza Rubiani.
Customs: Lia González.
Postproduction: Maxi Daenz.
Postproduction Coordinator: Gustavo Vera.
Sound Postproduction: Suena Polenta by Fede Amaya y Matías Berdiales.
Music: Suena Polenta by Fede Amaya y Matías Berdiales.
Color: Lutbox Post by Ken Cabello.
Photographer and retouching: Javier Valdez.
Equipments: Lemon Cine
Anamorphic Lenses: Cabruja Films.
Pilsen Approval: Guillermo Martinez, Bruno Yuli, Cecilia Rojas, Hyrum Espinola, Amhed Buzarquis, Lucas Cabrera
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