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Top 6: April 20th 2022
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Sea Shepherd: Catch Of The Day 1
Top 6: April 20th 2022
If we don’t stop overfishing, our oceans will soon carry more marine debris, such as fishing nets, than actual fish. To promote immediate action to save the ocean, Sea Shepherd and Ogilvy Social.Lab created the unique campaign “Catch Of The Day 2050” - displaying seafood created by fishing nets found in the North Sea. Catch Of The Day 2050: To kick off this campaign, a classic Dutch herring cart has been set up in the center of Amsterdam at Spui. However, instead of fish, locals and tourists will find seafood – such as herrings, mackerels, and prawns – made entirely out of fishing nets. Created by artists from Dutch universities, the collectable artwork depicting sea life is a tangible and alarming visual metaphor for the future. Via the QR codes, passersby can get more information about the project and the threat that overfishing poses to our oceans. Creative approach: united for an important cause: To bring the Catch Of The Day 2050 to life, the creative team at Ogilvy Social.Lab Amsterdam approached overfishing, and the tackling of derelict fishing gear, head-on. Artists from ArtEZ University of the Arts and the Dutch Design Academy Eindhoven were briefed to recreate sea life typically found in Dutch markets using marine debris. Ogilvy teamed up with food photography experts, Chuck studios, who photographed the fish in the same way they would real food.
Social and motion designers: Erwan Elmayan, Lea Thibault RelatedAlso best this week |
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