Interfel: Never Too Much

Interfel, the inter-professional organisation for fresh fruit and vegetables, is launching a communication campaign today to unveil its new slogan: "Never too much... fresh fruit and vegetables". It will be used on all the group's media, and will be brought to life through a film and a major media campaign promoting the diversity of fresh fruit and vegetables, which also reflects our society. Interfel's new campaign, which has been brought to life by the LGM&co agency, has a relaxed tone, with a generous signature "Never too much", presenting fruits and vegetables as embodying diversity and unlimited pleasure. With their unique diversity, fresh fruits and vegetables are the natural star product of our time, and they can be enjoyed by everyone, regardless of taste, preference or diet. There’s no need to worry about eating too many fresh fruits and vegetables, and there’s no limit to their deliciousness. Never too much. The 30-second clip, directed by Charlotte Abramow, is a journey into a colourful world of diversity and change, where there is 'never too much', and is set to Depeche Mode's 1981 hit 'Just Can't Get Enough'. She plays on the similarities between the tastes and appearances of colourful characters: fruits and vegetables are never too hairy, never too round, never too mature, etc., with a sense of frivolity and indulgence that contrasts with the tone of most dietary recommendations.