 |
Tv
Audemars Piguet: A Journey Through Time
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Picasso said "it takes a long time to become young" - Since its launch on April 15, 1972, the Royal Oak, the flagship model of luxury watch brand Audemars Piguet, known for its trademark octagonal design, has been a symbol of audacity, a refusal to capitulate, and the freedom of spirit felt by those driven by the impulse of youth. Today, even with constant innovations and ever-changing aesthetics, the Royal Oak is a symbol that has stood the test of time by remaining "forever young". To honor the 50 years of continuous innovations to this iconoclast turned cultural icon, Publicis Luxe has created an immersive journey into the heart of the cultural trends that have shaken up and enlivened the fields of contemporary art, architecture, design, music and more from 1972 to almost tomorrow. A Journey Through Time was produced by the Temple Caché collective, which meticulously reconstructed the pop cultural iconography of each decade, using the Royal Oak's iconic octagonal design as a point of passage. The campaign was conceived as an aesthetic experience and was deployed as a 360-degree campaign which also included :
- billboards celebrating the purity of the design and the icon’s octagonal shape - 3D event screens around the world, including Piccadilly, Time Square, Changdu, Dubai... - social media through an editorial campaign, still lifes, and 3D Instagram filters - retail store design and pop-up stores
Brand Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
