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Outdoor
Petbarn: Petbarn AW22
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Petbarn wanted to show just how stylish their new autumn/winter fashion line could make real dogs and cats. There was just one problem.
Real dogs and cats aren’t stylish. They sniff butts. And pee on poles. And attack their own shadow. And jump in mud. So we owned it – hiring one of Australia’s top fashion photographers to turn all these compromising moments into incredibly fashionable ones. Just like they were shot by the paparazzi. Then, we acted like a serious fashion brand – leaking these pics online and canvassing the inner city with street posters.
Creative: Howatson+Company Related |
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