Illinois Office of Tourism: Middle of Everything

Illinois native Jane Lynch extolls the many virtues of the State of Illinois in a new campaign from Chicago agency OKRP on behalf of the Illinois Office of Tourism. The new initiative, the 'Middle of Everything,' features the Emmy and Golden Globe award-winning actress, and New York Times best-selling author, making her directorial debut with the campaign's new TV ads. The advertising features Jane Lynch as the official tour guide of the State, showcasing iconic attractions in Chicago, Springfield, Historic Route 66 and the Garden of the Gods in Shawnee National Forest in southern Illinois. As a proud Illinois native, Jane enthusiastically joins in on the experiences and conversations of travellers enjoying the wonders of the State. The idea – Middle of Everything – speaks to the geographic location of the State of Illinois and celebrates it as the centre of countless amazing experiences one can’t get anywhere else. An alum of Chicago’s famed Second City and Steppenwolf Theatre, Lynch brings her comedic zest and energy to the ads along with a deep-rooted passion for promoting her home state.