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Ford Fusion: Quality
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Bicoastal Epoch Films director Jeff Preiss launches the Ford 'Drive One' campaign, with a personal new :30 "Quality," out of JWT - Team Detroit, MI.
Creative Commentary ------------------------------------ The spot, bolstering Ford's claim that their quality equals Toyota's, features Ford advance visualization specialist Elizabeth Baron guiding viewers through the virtual design phase of a Ford Fusion, demonstrating the automaker's virtual capabilities improve quality. The :30 is part of a 5-spot campaign, which also highlights Ford's commitment to environmental concerns.
Exec Producer: Doug Halbert, Epoch Related |
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