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Engine has created a new TV campaign for Greene King Old Speckled Hen featuring the leading premium ale brand’s spokesman Henry the Fox, bringing to life his wit, charm and unique … read moreworld view to underline the unique flavour beer curious drinkers can discover right under their nose. Designed to target 35-55 year old drinkers, the campaign taps into an audience who like to broaden their horizons when it comes to food and drink and position OSH as an ale that truly rewards that curiosity with brilliant and refreshing flavour. To do this, we created a campaign to champion the benefits of being more curious in life and place OSH shoulder to shoulder with the rich rewards you reap as a result. Because it is only through asking questions, deviating from the beaten track, and challenging your assumptions that you are able to gain new perspectives and enjoy a richer tapestry of life experiences. In the new two 30-second animated ads, ‘Fox of the World’ and ‘Try Everything Once’, Henry is in the pub reminiscing about things good and bad he has experienced as a result of his curiosity – a Taiwanese meat cleaver massage from a monkey, for example, a rap battle with a rat, eating a Carolina Reaper chili, and licking a cane toad. On weighing up his experiences, Henry then advises on which were worth it and which were worth skipping to discover the refreshing and unique taste and Old Speckled Hen. The creative idea underlines the beer’s positioning as a tasty, desirable and refreshing beer that rewards curiosity with its delicious, unique flavour. The ad was directed by directing duo Rick & Mario, a.k.a. Red Knuckles, who specialise in beautifully crafted 2D, 3D and stop motion characters and environments, through Partizan.
read less...Production Manager: Mercedes Vidal Breard
Production Assistant: Jade Duncan-Knight
Agency
Strategists: Laura Sammarco, George Poynter
Account Management: Richard Williams, Harriet Pinnington, Kelly Mahon
Sound Studio/Engineer: Munzie, Grand Central Recording Studios
Composition: Manjinder Singh Thind
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