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7-Eleven: 7-Eleven - Coffee ScrubThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
7-Eleven sells over 80 million coffees in Australia every year. Yet theres still a perception amongst young people that they use cheap, instant coffee or syrup. In reality, every 7-Eleven coffee is made from high quality Arabica and Robusta beans. But how do you prove that to Australia's self-proclaimed coffee connoisseurs? You launch a beauty product. A high-end coffee scrub, made from the same beans found in every $1 coffee at 7-Eleven. And sold through Australia's number 1 online beauty retailer.
Agency: CHEP Network
Glen Dickson – Deputy Chief Creative Officer |
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