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7-Eleven: 7-Eleven - Coffee Scrub


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7-Eleven sells over 80 million coffees in Australia every year. Yet theres still a perception amongst young people that they use cheap, instant coffee or syrup. In reality, every 7-Eleven coffee is made from high quality Arabica and Robusta beans. But how do you prove that to Australia's self-proclaimed coffee connoisseurs? You launch a beauty product. A high-end coffee scrub, made from the same beans found in every $1 coffee at 7-Eleven. And sold through Australia's number 1 online beauty retailer.
Agency: CHEP Network
Credits Other credits

Glen Dickson – Deputy Chief Creative Officer



Michael Fletcher – Senior Brand Designer



Will Puglielli - Brand Designer



Clinton Duncan – Brand Planning Director





Andrew Drougas – Managing Director/COO



Tom Blackburn – Client Partner



Kyle Gradidge – Senior Account Director



Lydia Bauer – Account Manager



Stephanie Vitacca – Account Executive



Jen Livingston – Executive Producer



Greta Waters – Junior Producer



Grace Cunningham – Production Assistant



Cassy Vincent – Senior Editor



Matt Thompson – Sound Engineer



Nat Hort – Visual Art Manager



Connie Leone – Visual Art Manager



Loreta Zaruski – Visual Art Manager



Nigel Harvey - Senior Finished Artist



Matthew Turley – CGI/Retouching



Paul Isbell – Social Planning Director



Lauren Leonard – Brand Social Planner



Nick Zonnios – General Manager, PR



Judy Crema – Head of PR



Claire Raimondo – Account Director



Melanie Campbell – Business Director, PR



Anna Fisher – Senior Account Executive





7-Eleven:



Adam Jacka – Head of Marketing Communications



Eva Karakaltsas – Marketing Manager



Helen Quint – Brand Manager



Lara Stephens - Brand Manager







Media Agency: phd







Director/Photographer: Sam Wong (Sam Wong Photography)







Coffee Scrub Manufacturer: Botany Essentials Pty Ltd





Distributors: Adore Beauty

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