Standard Chartered Bank: World of Wonder VFX Breakdown

Fin Design + Effects, teaming up with The Sweetshop Asia, TBWAWorldwide and Sixtoes TV Singapore, dreamt up a charming world of wonder for Standard Chartered Bank. Directed by Joshua H Walker of The Sweet Shop, shooting in Thailand and South Africa for 7 days and battling with Covid-19 restrictions, made the collaboration between Live Action and VFX all the more important. Crafted out of our Shanghai office, our team of artists 'created a better version of tomorrow' with giant swirling candy floss, floating dandelions, and cities overgrown with luscious foxglove flowers. Unreal Engine was used for real-time 3D rendering of the city encased with lush greenery and flowers. The speed and flexibility of working in real-time for these shots provided the client with a high level of creative customization of layout, structure, and flower spices. Unreal was used in conjunction with almost ALL of the professional digital content creators existing in the market. We are talking from Houdini to Nuke, from After Effects to Substance Painter. This definitely shows the unbelievable level of creativity and craft our team is capable of, regardless of the software.