Canadian Automobile Association (CAA): Do It All Before You Drive

The Canadian Automobile Association (CAA) and One Twenty Three West (123w) have launched a new national campaign against distracted driving that has a simple message: do it all before you drive.
Instead of showing the negative consequences that come from distracted driving, something that's been a little played out, CAA has gone a more positive route. The campaign features a catchy song that reminds Canadians to set the destination, check safety features, finish a burger, and put the phone down before you drive, not while you drive.