Outdoor ad: Monkey Shoulder: Live Playfully - Inside Tuesday is a Saturday Trying to Get Out

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When you think of Whisky ads, you think of older men, dimly lit rooms, leather chesterfields and wooden barrels. Monkey Shoulder breaks the rules when it comes to drinking whisky, actively encouraging people to have fun and mix their whiskey. The brand refresh reflects this, breaking standard whisky advertising conventions, creating a more graphic and youthful tone and style.

The hyper-targeted ooh suite added a bit of fun to the everyday, targeting trains, commuter routes and office buildings.