Sinyi Realty has backed up the success last year of its ‘In Love We Trust’ campaign via dentsuMB Taiwan (a Cannes Lions Grand Prix winner) with a sequel that has spurred another … read moreround of discussion on social issues in Taiwan. The initial film drew more than 14 million viewers and reminded a society that was becoming cynical towards romantic relationships that when true, love can transcend all difficulties. The bold sequel challenges the traditional perception of family, as Sinyi Realty continues to put home ownership at the centre of social issues in Taiwan. The series is an initiative by Sinyi Realty, a Taiwanese real-estate company, and created by dentsuMB’s local office. Sinyi Realty’s premise is that property agents don’t just sell places to live, but hope for the future. In Taiwan, the term ‘marriage’ means to ‘build a home’. Since newlywed couples typically look to buy houses, they are a key target audience for Sinyi Realty. In Love We Trust 2 addresses the issue of having children after getting married and highlights the tension between generations. It also and broaches the uncomfortable topic of fertility. Taiwan offers up some stark figures when it comes to family. It has Asia’s highest divorce rate and the world’s lowest birth rate, an official crisis that poses a grave threat to the island’s future. Despite this trend, traditional values dictate that couples should look to start a family shortly after marrying, putting pressure on couples who may have different ideas or may struggle to conceive a child.
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