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Top 6: May 4th 2022
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V&A Museum: Creativity. It’s What Makes Us HumanTop 6: May 4th 2022
The V&A has launched a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promotes the V&A’s permanent collection and encourages the public to explore the abundance of events and content both online and within the museum itself beyond the exhibitions. The two-minute film directed by Georgia Hudson through Park Pictures tells the story of a mannequin encountering incredible art, design and performance inside the museum’s iconic South Kensington site; from fashion and jewellery to photography and sculpture, it’s the boundless creativity within the museum walls that brings our hero to life. As the mannequin, dancer and lead choreographer Max Cookward (BBC Young Dancer 2019, Contemporary Finalist) journeys through the galleries to a haunting soundtrack from artists including FredWave, they meet other dancers along the way and gather energy and momentum as they move together through the empty museum. The film ends with the line: “Creativity – it’s what makes us human.”
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