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Vogue / Gucci Bloom: The Awakening


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SMUGGLER new signing, Fiona Jane Burgess, and Gucci Bloom present us with an intimate look at Florence Welch and her artistic process. 'The Awakening' sheds light on Florence’s connection to the natural world and how that feeds into her musical inspirations. Fiona’s direction creates an intimate portrait of Florence, poetic visual language is established through the gliding shots capturing the historic Hatfield House beautifully. At the heart of this project is a journey of self-perception, self-discovery, and self-actualisation. In every sense of the word, it’s a reflection on the idea of personal growth, of evolution, of blooming. It is about finding ourselves, creating ourselves - treasuring a pure moment of apotheosis.
Credits Other credits

Starring: Florence Welsh

Managing Director: Fergus Brown

Production Manager: Sidney Arthur

Production Assistant: Georgie Dale

Location Manager: Lucy Ridgard

1st AD: Chris Mears

2nd AD: Alix Williams

Runner: Thea Sun

Runner: Hugo Foley

Runner: Rose Arthur

1st AC: Maiya Rose

Clapper Loader: Sonia Rodriguez

Cam Trainee: Guillme Zamora

Steadicam: Richard J Lewis

Grip: Llewellyn Harrison

Video Playback: Peter Hodgson

Camera Car Driver: Dimitri

Gaffer: Elliot Beach

Best Boy: Sam Alberg

Spark: Dak Kannan

Spark: Nick Tombs

Production Designer: Clarisse D’Armicoles

Art Department Assistant: Kat Rothery

Art Department Assistant: Andrius Vystartas

Florist: Anthony Burger

Stylist: Aldene Johnson

Hair Stylist: Alex Brownsell

Hair Assistant: Linnéa Nordberg

Make-Up Artist: Sarah Reygate

Manicurist: Jess Thompson

Still: Annie Lai

Stills Assistant: Daniel Jackout

Medic: Jamie Lewis

Post House: Absolute Post

Colourist: Julien Alary

Editor: Lucy Berry

Composer: Damsel Elysium

Sound Designer: Jack Sedgwick at King Lear

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