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Vaseline: These Words Should Be On Everyone's Lips, 1
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Unilever brand Vaseline, together with creative partner Ogilvy, has announced the launch of their latest campaign for Vaseline Lip Therapy which has been inspired by the need for greater inclusivity within society. Lips can speak words that have the power to change thoughts, opinions, and even the future. Beyond bringing dry, cracked lips back to health, Vaseline wants to give lips the ability to say the most powerful words without limits. The campaign features a diverse range of lips each speaking of being welcomed, respected, and treated equitably, regardless of where they come from, how they look or what they believe in – painting the portrait of an inclusive future that Vaseline is helping to build. Vaseline has always stood for inclusivity and skin health care for all and has been working to bring equitability to skincare through the Vaseline Healing Project—providing skin care access to 15 million people around the world by 2025.
Executive Strategy Director – Sumegha Rao Related |
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