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Warah: #NamelessWomen
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In parts of Bangladesh women face a unique problem. As their lives go by they lose something that is dear to them. Their name. They are somebody's mother, wife or sister, but rarely are they referred to by their own name. To address this issue Wunderman Thompson India created 'The Nameless Women Project,' in collaboration with Warah, a premium fashion label in Bangladesh, aims to help women regain their sense of self, through a nation-wide activation. Warah, founded by designer, entrepreneur, and social activist Rumana Chowdhury, believes clothes can empower women with self-confidence. She has recently been felicitated at the Women of Inspiration Award in 2020 . Her fashion brand strives to be environmentally conscious, promoting local fabric and working with local artisans. Warah worked with master weavers to recreate the traditional Tangail sari of Bangladesh, with one significant difference. On each sari was woven the name of its wearer. A powerful reminder that your name is your basic right. And every woman has a right to embrace it. The Nameless Women activation aims to increase self-awareness and a sense of pride in women. The activation that began in Sangamukh Village, Bangladesh is slowly now becoming a movement.
Hanoz Mogrelia, SVP & ECD, Wunderman Thompson Mumbai |
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