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NTUC Income FlexiTravel Hourly Insurance: Robbery
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BBH Singapore has created a new campaign for insurer NTUC Income to launch their new FlexiTravel Hourly Insurance offering, Singapore’s first ever travel insurance product that provides coverage by the hour. The campaign casts Fiona Xie, playing herself, in a series of short films that tell a story about her shooting an ad campaign for Income FlexiTravel Hourly Insurance. Through her behind-the-scenes actions and banter with the film director and crew, she discovers and reveals different product benefits in surprising and unexpected ways. A study conducted by NTUC Income, concluded that cost was the top concern for people debating whether to purchase travel insurance for shorter trips. However, as a result of the pandemic, there has been heightened awareness of the need for travel insurance, regardless of how long or short a trip is. Enter FlexiTravel Hourly Insurance, a first-of-its-kind offering from Income that enables travellers to purchase coverage by the hour, offering a more affordable option for short overseas trips.To highlight the unique product proposition of hourly coverage, the campaign is centred on “Happy Hour”. When travel insurance by the hour is possible, so is peace of mind by the hour, which makes every hour, happy hour.
Business Director: Manavi Sharma Related |
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