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NOW: Dance Party
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NOW® is launching its first-ever fully-integrated national brand campaign and first work from Milwaukee-based Hanson Dodge, which was named NOW’s agency-of-record in February. The brand, which provides high quality supplements, but without a premium price tag, wants to cement in people’s minds that they can “feel good spending less with NOW. While people want to feel they are doing the very best for their health, they also don’t want – or need – to break the bank.
In a series of TV, print, digital and social media ads, we see high energy moments and vibrant and joyous colors, accompanied by uptempo soundtracks and laughter – elements intended to appeal to NOW’s desired target audiences which range from millennials who want to start focusing on their health to people already actively doing things to promote a healthy lifestyle. The multi-million dollar effort launches this week and will run through the end of the year.
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