CNOSF: HIGHER

French people are traditionally passionate for national athletes performances’ during the Olympic Games; however, in the past, they have never brought to the French Olympic Team the same support as towards other tri-colored teams in an international competition. The issue of this Saatchi & Saatchi Paris campaign is to create a strong link between the French audience and the Olympic French team before and during the Games. The agency chose animation and a poetic and symbolic tone, with the illustrator Joris Clerté, to elevate Olympics values over the classic image of the sport. The film will soon be launched on TV and more especially on channels broadcasting the Olympics Games (France Télévisions Group, Canal +, Eurosport,…), as on the cinema and the web.