Interactive ad: Razom: Feel What We Feel

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Top 6: May 11th 2022

TANK WW and Grey Canada today unveiled a dramatic multimedia campaign to raise funds for Ukraine humanitarian and refugee efforts through Razom. The work is built on a quote from Ukrainian President Zelensky's address to the Canadian parliament: ''Feel this: what we feel every day.'' The pro bono integrated campaign includes out-of-home, social media, online and public relations in Canada and later the US. Images of iconic landmarks in Toronto and Montreal appear on https://feelwhatwefeel.com/. Visitors can toggle between before and after views showing the war-torn cities in ruins, created using cutting-edge visual effects. Pedestrians can access a QR code to see the moving scenes on digital billboards at their transit stop.

Category Other
URL https://feelwhatwefeel.com/toronto/en
Client Razom
Agency TANK Worldwide/Grey Canada
Country Canada
Uploaded 3 May, 2022

Credits

Chief Creative Officer
Marty Martinez
Executive Creative Director
Mark Mason
Art Director
Mark Mason
Art Director
Eve Trudel
Copywriter
Benoit Losier
Copywriter
Krista Raspor

Other credits

Chief Executive Officer – Marc Lanouette

Chief Marketing Officer – Jill Mastroianni

EVP, General Manager – Nicole Lupke

Director of Production – Neal Owusu

Digital and Technology Strategist – Jean-Philippe Georges Senior Interactive Art Director – Alexandre Desjardins Director of Social Strategy– Stephanie Granowicz

Head of Communications – Vanessa Grillot Producer – Deena Archibald

Editor – Biko Franklin

Studio Manager – Patty Groff

Web Agency – Kffein

CEO - David Guillemin

Project Manager - Valentin Arvis

Creative Technologist - Gabriel Corbel Creative Technologist - Guillaume Tomasi

Visual Effects – Rodeo FX

Head of Art Department - Deak Ferrand

Head of Department Matte Painting - Frederic St-Arnaud Environment artist - Sarah Haddab

Video Post Production Compositor - Nicolas Laprise-Pellicelli Video Post Production Compositor - Caroline Brien

VFX supervisor - Ads & Experience - Erik Gagnon

Video Post Production Producer - Carolie Legault-Lanouette

Hill + Knowlton Strategies

Vice-President, Quebec – Patrice Lavoie

Public Relations Senior Advisor – Maxime Belanger

Group M

Razom: Feel What We Feel

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