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Simply Be: The F Word
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Online fashion retailer, Simply Be has launched a bold rallying cry, calling for an end to bad fitting fashion. From back gaps to straps that dig, the new Spring Summer 2022 campaign by integrated creative agency ODD says a bold farewell to all the enemies of fashion that don't fit. This is an exciting opportunity for Simply Be to expand beyond perceptions of being a plus size only retailer to becoming a credible destination where women of all shapes and sizes are welcomed to feel the liberation of fashion that fits. The brand's ambition is to offer fashion that truly fits, built on the belief that you shouldn't have to compromise one for the other. The idea is a campaign in both senses of the word, calling for an end to the enemies of bad fit and unite women together through a bold play on the F word; designed to be read as F*** it and FIT.
Strategy Director: Adele Meer Related |
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