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Black Box Wines: Savvy Gathering
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Black Box Wines' Savvy Man is back! The premium boxed wine brand has teamed up with independent creative agency Red Tettemer O'Connell + Partners (RTO+P) yet again for the next phase of 'The Savvy Man' campaign - launching two brand-new spots. When the Savvy Man, played by actor and comedian Adam Scott, was first introduced as the brand's new spokesperson earlier this year, he was ensconced in a luxurious den showing off his premium collection of award-winning Black Box Wines, convincing drinkers to ''come over to the savvy side.'' The new follow-up spots strike the same chord, with Adam touting the same sophistication and swagger. First, a new 30-second spot, 'Savvy Gathering', highlights Adam as a host, humbly bragging about Black Box’s 100+ Medals of Excellence. Within the scene, he asks for the medals to be moved into the trophy room, although the wine itself is the ultimate trophy. A second 15-second spot, 'Come Over', doubles down on the award recognition with Adam inviting us to join him on the savvy side by indulging in the award-winning Black Box Wines.
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