Outdoor ad: LG Electronics: LG-Star Wars video

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LG Announces Upcoming Star Wars™ Collaboration on NY Times Square Billboard

For Star Wars Day (May the 4th Be With You), LG Electronics USA began teasing an upcoming first-of-its-kind Star Wars collaboration in a unique way.

The announcement, which began appearing on LG’s digital billboard Times Square, featured a message in the Star Wars alphabet, “Aurebesh,” to alert fans about the launch of the unique collaboration between LG and the Star Wars franchise.

The message when translated reads…“You haven’t yet seen the true power of the dark side. Join us. lg.com/us/starwars”

The billboard will run until May 24th with the collaboration to be revealed on May 25th.