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Responsa: HEAD OF SALES
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Currently, about 800,000 people are serving a custodial sentence in Brazil. According to a 2020 survey (Source: Federal Supreme Court), the criminal recidivism rate in the country reaches 49.2%, almost half of the adult prison population. The reasons are many: the lack of professional training programs in the prisons, the lack of acceptance by the family, the community, and mainly: the prejudice that the ex-prisoners face in the job market. Many businessmen think that, having committed a crime the ex-convict will forever be a criminal. To raise awareness in society and companies, the employment agency Responsa asked the agency to create an advertising campaign with the objective of encouraging the insertion of those leaving the prison system in the job market.
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