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Radio
Ontario Racing: Afternoon Errands
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Ontario Racing, the governing body for Horse Racing in Ontario, together with major supporter Ontario Lottery & Gaming Corporation (OLG), has released a bold new campaign designed to get people back to the track by showing what a unique and exhilarating entertainment option horse racing is. The new ‘Welcome to The Track’ campaign showcases all of the moments that help to create a thrilling and timeless race, right in the backyard of Ontarians. The ‘Welcome to The Track’ campaign is an integrated multimedia effort. At its heart is a TV spot and online video that, through slow-motion, showcases the beauty, poetry and human moments that make horse racing so exciting. The campaign, which exclusively features Ontario drivers, jockeys and horses, as well as Ontario tracks, will also include radio, online, and social elements. The campaign was created by Ontario Racing’s advertising agency of record, Forsman & Bodenfors.
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