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Relate: Eggplant
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Leading relationships charity, Relate unveils a gardening centre campaign that celebrates the UK's two favourite passions, as PHE research reveals STIs among the over 65s is at an all-time high. The campaign rolls out nationwide on digital OOH screens and in garden centres during National Gardening Week. Relate and Ogilvy UK have created a series of vegetable-themed condom packet designs, looking much like vegetable seeds, which will be displayed in garden centres. With a nod to the most popular cheeky vegetable emojis, the range features aubergines, plums, courgettes, onions and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. The playful, vegan, tongue-in-cheek illustrated condoms were showcased at the family-run garden centre Finchley Nurseries. By bringing the sexual health debate to an unexpected environment like a garden centre, the campaign will help break down taboos and get people talking about later life sex. The campaign launches nationwide today across digital Out of Home screens in partnership with Clear Channel UK. The billboards feature close-up shots of suggestive vegetable seed packets under the banner of ‘The Hornicultural Society’.
Deputy ECD of Design : Luke Ridgway Related |
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