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Beyond Meat Jerky will launch its first-ever national advertising campaign, which inspires people to make an evolved and delicious choice in choosing plant-based jerky. “You’ve evolved. So should your snacks,” declares the campaign created by Beyond Meat Jerky and Goodby Silverstein & Partners (GS&P). The campaign proudly touts the new snack as being marinated and slow roasted to deliver the delicious, tender bite of traditional beef jerky. GS&P partnered with Harold Einstein of film production company dummy to bring to life a campaign in which people are greeted by their much younger selves, who playfully question their choices—both snacking and otherwise. Casting one character at very different ages was a central challenge for the campaign, and through a painstaking national search spanning eight days, the director and agency found the ideal younger and older selves to star across four different snacking scenarios.
Credits
Other credits
Client
Chief Marketing Officer: Liza Darnell
Director of Brand Marketing: Danielle Armbrust
Global Consumer Insights Director: Maximiliano Stefanich
Consumer Insights Associate Manager: Pamela Naranjo
Senior Manager, North America Media & Consumer Data: Eve Rabin
Digital Media Specialist: Teagan Mosenthal
Agency
Managing Partner: Brian McPherson
Group Account Director: Becca Morris
Account Manager: Mollie Norin
Assistant Account Manager: Adrianne Medina
Brand and Communication Strategy
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Group Communication Strategy Director: Caitlin Neelon
Brand Strategist: Darien Ahn
Production
Co-directors of Production: Leila Gage and Margaret Brett-Kearns
Executive Producer: Stephanie DeNatale
Executive Producer: Matthew Winks
Business Affairs
Director of Business Affairs: Judy Ybarra
Production Business Manager: Yelena Kompaneyets
Production
Editing Company
Company Name: Arcade Edit
Editing-Company City: Santa Monica, CA
Editor: Dave Anderson
Assistant Editors: Mitch Mitchell
Senior Producer: Kirsten Thon-Webb
Executive Producer: Crissy DeSimone
Audio and Sound-Design Company
Company Name: Lime Studios
Audio-Company City: Santa Monica, CA
Audio Mixer: Joel Waters
Audio Assistant: Collin Thomas
Executive Producer: Susie Boyajan
VFX/Finishing Company
Company Name: The Mill
VFX/Finishing-Company City: Los Angeles, CA
Executive Producer: Melody Alexander
Producer: Daniel Beldy
Shoot Supervisor: Roxy Zuckerman
Head of Finishing: Thomas Downs
2D Artist: Roxy Zuckerman, Kevin Diaz
Color Company
Company Name: Company 3
City: Santa Monica / New York
Colorist: Tim Masick
Color Assistant: Ryan Moncrief
Color Producer: Kevin Breheny
Music Company
Company Name: Butter Music and Sound
Music-Company City: New York, NY
Executive Producer: Annick Mayer
Executive Creative Directors: Tim Kvasnosky
Senior Producer: Stone Irr
Associate Producer: Sonia Ohan
Composer: Julian Trivers
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