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Thumbtack: Broken Shades
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Thumbtack, a home services app that gives homeowners easy access to home care professionals, is launching its first brand campaign. The first expression of the campaign, 'Broken Shades,' was created in partnership with L&C New York and will feature a talking thumb. We say to ourselves, ''it's fine if I wait until tomorrow.'' And then tomorrow is the next day, the next week, the next month and then eventually the next year. Lanfranco & Cordova's intention with this campaign is to remind people that they can easily get their home repairs and upgrades done today with the Thumbtack app, so their homes always look great and run smoothly. To express this idea L&C decided on a whimsical campaign featuring a thumb which plays the role of a person's conscience. In the first execution, a :30 video that will run across TV and social, a woman sits in her bedroom late at night, scrolling mindlessly through her phone, when much to her surprise her thumb begins speaking to her. Her thumb reminds her that she has been meaning to fix her blinds for far too long, and that she can easily fix them now by using the Thumbtack app.
Brand: Thumbtack Related |
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