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Farm Bureau Financial Services: Chat Bot Runaround
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Sure, technology is great. But humans are more helpful. Farm Bureau Financial Services has launched a new campaign from creative agency Johnson and Sekin. The multi-channel campaign drives the point home that there's no substitute for a real human connection when it comes to personalised service. Directed by Station Film's Seyi Peter-Thomas, 'Chat Bot Runaround', 'Random Quote' and 'Business Hours' re-enact those frustrating calls and digital interactions we’ve all experienced where a bot furnishes one-size-fits-all answers for very personal or specific insurance and financial planning questions. The campaign assures consumers they can depend on a Farm Bureau agent or advisor for the knowledge and experience that will make their financial planning and insurance solutions simple… while avoiding the frustration of dealing with a bot.
Production Founding Partner: Caroline Gibney Related |
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