Meilaijian: Sufferings

Constipation has a significant effect on the overall quality of life. Constipation is invisible，but the facial expression of pain is external and persistent. The ad presents powerful images by amplifying the pain. Through the messy ball of wool, it expresses the concept that constipation can make your life seem like a mess, which would resonate with consumers and make them impressed by Aloe Vera Soft Capsule.
Agency: Yoband