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Kiwibank: This is Kiwi
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‘This is Kiwi’ reframes what it means to be Kiwi today by celebrating modern-day Kiwi values that represent a more progressive, game-changing and diverse Aotearoa. This new brand platform will position Kiwibank as a more credible, modern and innovative banking partner for New Zealanders.
In the first instance, the brand campaign reflects this ambition by featuring future-focused and ambitious Kiwi who are making impact both locally and abroad – Allbirds, Dawn Aerospace, UBCO, Banqer, Emirates Team New Zealand and pop-duo Broods.
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