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The GreenShoots Foundation: Please Consider Vaccination


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Customer experience agency DEFINITION 6 (D6) created a vaccine awareness campaign for The GreenShoots Foundation, a nonpartisan organisation dedicated to uplifting people across the social fabric of America. The campaign is urging Arkansans to 'Please Consider Vaccination' as the State has one of the nation’s lowest full vaccination rates for Covid-19. D6 executed the integrated campaign entirely in-house, producing and distributing deliverables for TV, radio, OOH, digital, and social media. The campaign marks the inaugural call-to-action for The GreenShoots Foundation, which was founded by Arkansas native and NYC-based financial services veteran Ted Huffman and his wife, Cheryl Huffman. Media outlets across Arkansas are donating airtime to broadcast the campaign’s touching PSA about a father’s journey overcoming vaccine hesitancy.
Credits Other credits

Co-Founders: Ted and Cheryl Huffman

SVP: Crystal Hall

SVP: Nicholas Lucin

SVP, Post Production, Sr Editor: Chris Reinhart

SVP: Noah Lerner

VP, Production: Andrea Allen

VP, Editorial: Anthony J. Cortese

VP, Operations: Andy Solomon

VP, Sound: Dan O’Sullivan

Sound Designer, Mixer: Ted Marcus

EP, Sr Editor: Todd Feuer

Editor: Steven Petersen

Creative Director, Still Photography: Myriam Lopez

Sr. Art Director: Tomoko Nakamura

Jr Editor: Ben Lapinig

Still Photographer: Norry Niven

Digital:

SVP, Group Creative Director: Doug Dimon

SVP, Strategy & Analytics: Clark Kipling

PR + Media Strategy:

SVP, Group Director, PR Services: Rich Quigley

VP, Media Relations: Nicola Blount

Director, Media Buying: Shari Rauch

Manager, Media Monitoring & Reporting: Gordon Cheung

Account Manager: Nikki Kunkle

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